The six critical steps to every saleare quite simple. The following report is based upon the six time-tested steps to making a sale. The perfect advert, sales letter, website, flyer, leaflet, or any other kind of promotion will include the following steps. 1. Develop rapport with your potential customer. How? Make your advert friendly or funny, or write it in a way that builds empathy with your prospects. Give it a positive feel, it should feel positive. Don’t dwell on negatives. The reader of your advert should expect a positive outcome. Happy faces, bright clean layout, your headshot, vibrant language. If you have already established a rapport with your reader, through an ezine or whatever, half the battle is won. 2. Establish what your customers needs are as they relate to your services or product. For example “Are you sick and tired of mould and mildew?” or “Do you want to save money on groceries?”
3. Build value into your product or service. Mention your reputation, qualifications, how you have helped people in the past, quality, guarantees, take away the risk, etc. Package your products for your benefit and the customers benefit. For example, “Certified Practising Accountant” or “10 year guarantee’.
4. Create desire for your product or service by making a prospect feel uncomfortable that they are without your product. People will move faster to fix a perceived problem than they will to gain a previously unrecognised benefit. Help them to realise they are missing out by not using your product or services. “If you are tired of wasting money on flimsy kids clothes, then Brand X has the answer” or “Are you sick and tired of always being sick and tired? Herbal tea can help. Heres how….” 5. Overcome objections. From past experience you should be able to predict what those objections may be. The beauty of an advert is that you can have the answers ready on print to help your prospect make the right decision. “Rust? Not a problem, every Gizmo Trailer is fully rust proofed before leaving our yard!” or “You will receive a firm quote and we’ll give you two hours notice in the unlikely event we are going to be late.” 6. Close the Sale. Lead the client to a logical conclusion with a great offer that makes them act soon (and give them a logical reason) “New stock arriving. Buy before June 30th for this special price” or “Hurry last days. Only 4 left”.
If you include these six critical points in your advertising you really cant miss! Good luck in your Business, Patrick ******************************************** Subscribe to our Newsletter here and get free gifts! ******************************************** Attract new subscribers to your ezine! You can now purchase the giveaway rights to IsoResources, a $12.97 monthly membership site, with hundreds of eBooks and software.
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